What is a PPC Expert? PPC stands for pay per click and a PPC Expert or Pay Per Click Expert manages businesses pay per click ads with the search engines like Google and Bing. Many times, a business will throw up a PPC ad and spend a lot of money quickly. For instance, I had a client spend $1,000.00 in two days because they set the ads up wrong.
PPC Ads may seem easy at first I mean you have the dashboard and all of the instruction on how to set the ads up and you connect a credit card and then you kind of forget about it. Sounds easy, right?
What many people don’t understand is there is a lot more to these PPC campaigns. Sure, it is easy to set up and follow some simple instructions but will they work? Will you get new customers? If you do get new customers how much did you spend to acquire that customer?
The client I mentioned above spent $1,000.00 on their own pay per click campaign and they didn’t’ get one phone call so that spent $1,000 and didn’t get a new customer. After talking with them and analyzing where the campaign they set up we were easily able to manage the account and make some much needed changes to ensure their pay per click campaign brings them in new customers and they don’t have to spend $1,000 in ad spend.
One of the biggest mistakes I see as a pay per click expert, PPC expert is many people set up their campaigns and make their landing page their home page. The landing page is the page on your website that the potential customer will land after they clicked your ad. The home page of a website isn’t set up correctly to help really nail down a new customer coming from a PPC ad campaign. You want an optimized page that is very detailed to the services the potential customer is seeking and you don’t want a bunch of places they can click around on your site. You want the potential customer to come in to a highly-optimized page and have very few choices other than to call you or fill out your form.
Another mistake is to drive potential customers to your website and not set up a re-targeting campaign. If they visited your site once and didn’t become a new customer a re-targeting campaign can help them remember you when they are ready to purchase your services. As a PPC Expert I am actually shocked at how many agencies forget to use re-targeting but you have people claiming to be experts when they are not.
Ysais PPC Expert makes sure you have the proper landing page for your pay per click ad and we not only utilize Google but we also utilize Bing. Believe it or not you can actually bring in new customers from Bing and a lot of so called experts forget about this search engine. We not only combine PPC with re-targeting but we are able drive down your ad spend. That means you gain new customers and spend less per acquisition.
Sure, setting up a Pay per click campaign is easy but is it effective? If you want results then you need to hire the top Pay per click Expert.
Give me a call today and let me manage your pay per click marketing services.
Ysais Pay Per Click Management Services
Via original post: http://ysais-seo.com/are-you-looking-for-a-ppc-expert-or-pay-per-click-management/
Everyone is searching for the best SEO Consulting company but a local business owner is never really sure of what they have found. An SEO consulting company or agency can easily talk their way into getting the contract and the small business owner as their client. But if you don't notice any type of improvements in the first few months you may have found the wrong search engine optimization company.
What are some of the improvements that a local business will notice? For one they should be getting a monthly report. If your seo consulting company doesn't supply a monthly report that should be a red flag. Next, on the report you should see your keyword rankings. Now, it is possible to do very well in keyword rankings and still not gain more clients. The reason is the Austin SEO consulting company found the wrong keywords for your local business.
If an SEO Consulting company doesn't apply the right techniques the local business owner will not see any benefit from their relationship. But if the SEO Company is the right fit for the client you will notice a shift in the amount of client phone calls you receive or a shift up in your rankings report.
It isn't easy and SEO certainly isn't super fast so you do have to give the SEO Consulting company a chance before making a judgement but this is where I see the most issue.... after you have given the consulting company a few months of your time it then becomes harder for the local business to leave the SEO Consulting company. The issue is more psychological than anything else and the business owner doesn't like to think their original investment was lost. Due to these issues I have seen local businesses stay with the same Austin SEO consulting company for a year or even longer and not see any benefits.
You can learn more about Austin SEO Consulting Company here: http://ysais-seo.com/when-is-the-best-time-to-hire-an-austin-search-engine-optimization-consultant/
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Search engine optimization, internet marketing and SEO all refer to the same marketing campaigns. Each is designed to make your website more visible to your clients.
Now, what does it mean if you are more visible to your clients? We are not talking about your clients searching for your company name. We mean when a potential client looks for the services you offer your website will be displayed in the search engines so that you now have qualified traffic going directly to your website.
Qualifed traffic is someone that already wants to buy the services you have to offer. So when when those potential clients are funneled to your site all you have to do is sell your services or products.
Make sure you already have a great website that loads fast. Potential clients are making decisions in 30 seconds or less before deciding to give you a call. You need to make sure your phone number is visible on every single website page and it is easy to contact you.
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It isn't every day that you get to be a part of a city growing UP! Austin has grown more than any other city I have lived in and yet some how it keeps its small town vibe. You can live in Austin and attend many of the cool events and promotions. If you haven't heard about SXSW you must be living under a rock!
Austin has had a population explosion and with that comes a lot of new businesses and economic growth. Austin isn't the small city we all grew to love but it is actually bursting at the seems. In fact if you get stuck in rush hour traffic you won't believe it. The city has grown so fast that it hasn't been able to keep up so the two main arteries into the city are clogged with traffic.
A lot of people don't like the higher prices of living in Austin and they have also branched out into the surrounding cities. In fact if you drive along I-35 you will soon realize it is just one big blur of city and you are never really sure of when Austin ends and the next city begins.
Austin Texas is all grown up and some how holding onto its small town vibe. There are still many perks living here and enjoying the city. The city is beautiful and if you like the great outdoors this place is for you!
If you are looking to start a new business this is the place for you and your company. Even the smaller cities surrounding Austin have tax incentives that most companies can not pass up.
If you have been to Austin in a while you need to visit and notice how they still keep things weird but just a bit more crowded.
Austin isn't that small town you knew while you were growing up. In fact Austin Texas is now bursting at the seams yet some how the residents manage to keep the city small town vibe alive.
Austin Texas has grown up quickly! In fact if you get stuck on the highway you are probably muttering under your breath and not sure how the traffic grew to such economic proportions. It is rumored that Austin is the next silicon valley except much cheaper to live here. So of course this cool city was able to attract some of the biggest tech companies out there.
The city has the same feel to it as it did when it was in fact a much smaller city. But some say the residents need to let the town grow up and move away from its small city roots. Austin is resistant to becoming a boring big city and still holding onto the keeping Austin Weird vibe.
If you haven't visited Austin in a while you need to come out and enjoy the city! You may be surprised at how many residents have moved in but yet it still has that nice small town feel.
Helping Austin keep Weird!